![]() ![]() Basically, you want to make things readable. When you identify keywords for your specialty, you want to use them regularly and naturally throughout your website as you describe conditions, services, and procedures. Question: Where and how do I use search terms and keywords? Are they just for my website? It may not encapsulate the whole of your capabilities, but it focuses on the desired services you provide to patients. Remember, when you choose and customize categories, you want to focus on what you do best. Then, you can go broader on those secondary categories. You want to make sure your lead category, your primary category, is as specific to your unique value in the market as possible. ![]() Wherever you’re creating and optimizing your profile, if there’s an opportunity to create custom categories, add those.įinally, be specific as possible. If you’re a pain management physician who works at a medical clinic, you want to add the medical clinic as your secondary category.Ĭustomize as much as you can. Google My Business has secondary categories. Second, you want to maximize the categories that you can add. Be consistent with that choice on Google My Business, Yelp, Vitals, and other sites on which you’re claiming your profile. ![]() Lead with the category you think is right for your practice and your business. With your category, there are four things you want to be aware of. Your category would usually be your specialty. This is important not just within your Google profile, but when you choose your category in other local online directories. When you’re thinking of one of the key areas that makes you stand out, it’s your business category. We have a step-by-step Google My Business learning session, where we walk you through the process of claiming and optimizing your profile. When it comes to local search, some of the highest-converting people from search come from your local profile. They want to give people an idea of what they can expect when they visit your practice or make an appointment. Your Google business profile is Google’s knowledge about your business. Question: What steps should I take when editing my Google business profile to help my SEO? ![]()
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